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Mi CAMPO is not traditional. “Traditional” is just another way to say “boring.” It means doing things the same way, over and over. Never shaking things up — never taking any risks. Traditional is the enemy of progress, which is why our tequila is more interesting than yours. We push forward instead of looking back. Inspired by the streets of Mexico City, not Jalisco fields.
Mi CAMPO is Mexican. It’s also American. A blend of more places and ideas than you could count. We consciously confront the confines of traditional tequila and celebrate uniqueness and self-expression in all its forms. In Spanish, Mi CAMPO means “my field.” Where you’re from. What you do. Who you are. It’s all Mi CAMPO. We’re glad you’re here to experience it yourself. Mi CAMPO, tu campo.
TEQUILA REIMAGINED
100%
BLUE WEBER AGAVE
FRENCH OAK
NAPA VALLEY
WINE BARRELS
GENTLY SQUEEZED
CRAFTED FOR
IN-YOUR-FACE FLAVOR
OFF-PREMISE
FOCUS SKUS:
750ml Blanco, 750ml Reposado
Core tequilas double-faced on middle shelf of
5-shelf set with cocktails to the sides. Adjacencies should be fastest-moving competitors such as Espolon, Herradura, 1800, Teremana, and Altos
40% Blanco, 30% Reposado, 30% cocktails
ON-PREMISE
Mi CAMPO is the exclusive tequila of Live Nation, turning up the volume across the country with high-visibility signage, sampling events, and signature cocktails at 45 amphitheaters in the US. We’re also amplifying the reach of this partnership with key social media, PR, and influencer campaigns.
THE TEQUILA FOR
UNABASHED ORIGINALS
SWEEPSTAKES
LOUDEST YEAR EVER
We’re giving one lucky winner the chance to live the loudest year of their life with free concerts for a year, offered in partnership with Live Nation. No matter how they like to live louder, we’ve got them covered with this exciting national sweepstakes.
Click here to enter!
THE Mi CAMPO MARIA
Amp things up with our Mexican remix of the classic Bloody Mary.
Simple, yet full of sabor!
Mi CAMPO Maria
2oz. Mi CAMPO Tequila Blanco
5oz. Bloody Mary mix
Garnish with lime wedge, olive, celery stalk
Download digital assets and POS at the CBI Global Brand Center.
Mi CAMPO REPOSADO
750ml, 1L Bottles
GOLD MEDAL, Mi CAMPO Reposado, 2022 TAG Global Spirits Awards
92 POINTS, Mi CAMPO Reposado, 2021 Ultimate Spirits Competition
Mi CAMPO BLANCO
750ml, 1L Bottles
GOLD MEDAL, Mi CAMPO Blanco, 2022 TAG Global Spirits Awards
91 POINTS, Mi CAMPO Blanco, 2021 Ultimate Spirits Competition
Mi CAMPO SPICY MARGARITA
375ml Bottles
Mi CAMPO MANGO MULE
375ml Bottles
OFF-PREMISE
FOCUS SKUS:
1L Blanco, 1L Reposado, Ready-to-Serve Cocktails
Margarita, Paloma, or another top agave-based cocktail from list
Mi CAMPO Maria feature—a unique twist on the Bloody Mary cocktail
ON-PREMISE
Place mid-bar next to fastest-moving competitors
Click to learn more about off-premise sales priorities.
Click to learn more about on-premise sales priorities.
OFF-PREMISE:
ON-PREMISE:
Case cards, posters, pole toppers, case bins, and case sleeves
Table tents, coasters, posters, and cocktail menus
Download digital assets and POS at the CBI Global Brand Center.
ACTIVATION TOOLS
ON-PREMISE:
Zing Zang co-branded point of sale:
Download digital assets and POS at the CBI Global Brand Center.
ACTIVATION TOOLS
READY-TO-SERVE COCKTAIL
Flip the script on the mainstream margarita with citrus up front
and just a little kick. Serve over ice!
22.8% alc. by vol.
READY-TO-SERVE COCKTAIL
A Moscow Mule with Mexican flair, aka, heavy up on the mango,
ginger, and lime. Just pour over ice!
17.6% alc. by vol.
A-frame table tent
Margarita and shot glasses
Mi CAMPO premiums and tools:
Please enjoy responsibly. © 2023 Imported by Mi Campo Spirits, Canandaigua, NY. Tequila. 40% alc. by vol.
Hover over each icon to learn more about the meaning behind our style.
ACTIVATION:
BAR BACK VISIBILITY:
Select each bottle to learn how we're turning tradition on its head.
Select each bottle to learn how we're turning tradition on its head.
TOP AGAVE COCKTAILS:
ACTIVATION:
BAR BACK VISIBILITY:
DISPLAY MIX:
SHELF STANDARDS:
CLICK HERE TO VIEW
ACTIVATION TOOLS
ACTIVATION TOOLS
CLICK HERE TO VIEW
Mi CAMPO SALES PRIORITIES
FOCUS SKUS:
750ml Blanco, 750ml Reposado
40% Blanco, 30% Reposado, 30% cocktails
Core tequilas double-faced on middle shelf of
5-shelf set with cocktails to the sides. Adjacencies should be fastest-moving competitors such as Espolon, Herradura, 1800, Teremana, and Altos
ON-PREMISE:
Download digital assets and POS at the CBI Global Brand Center.
ACTIVATION TOOLS
Editable table tent with cocktail menus
Table tent insert
18x24 poster
Coasters
Bartender tools
Coasters
Pins
Napkin caddies
Proof by Southern Glazer's (sgproof.com)
TIME UNTIL DECEMBER 31, 2023
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