WHO WE ARE
We are a department of Southern Glazer’s Wine & Spirits dedicated to bringing tailored creative solutions to our internal customers and external suppliers. Our work leverages brain-based learning strategy, the principles of design, and the latest technology to effectively connect your ideas to your audience.
WHAT WE DO
Design & Innovation
Our work is inspired by the message you wish to communicate. The technology we use, the interactions we employ, and the design we create all center around delivering your message with the greatest amount of impact. Take a moment to view our sizzle reel and learn more about how we can help bring your brands and messaging to life.
KEY OFFERINGS
Design
Our design services encompass everything from print to digital, creating visually cohesive and impactful materials that strengthen your brand’s presence. We focus on layout, typography, and color to ensure every detail communicates effectively.
Branding
Your brand is more than a logo—it’s a complete experience. We build and refine brand identities that resonate with your audience, incorporating values, visuals, and messaging that define who you are and where you’re headed.
Presentations & Proposals
From informative decks to interactive client proposals, we design every experience to clearly communicate your ideas and drive results.
Our brand sell sheets can be interactive, integrating multi-media to showcase your product or brand, or delivered in print. They can be used both internally, to educate sales professionals, and externally, to capture the attention of potential customers.
Sell Sheets & Portfolios
Our sell sheets and portfolios are designed to showcase your products, services, and successes with clear visuals and concise messaging to engage and impress.
eLearning
We build asynchronous online education so that your employees can access learning whenever is best for them. Whether they are working at home or in the field, they will be able to grab the information they need when they need it.
Digital Ads
Digital advertisements can take many forms, including display ads, search ads, video ads, social media ads, and mobile ads. They can be served on websites, search engines, social media platforms, mobile apps, and other digital channels. We do it all.
Photography & Video
Looking for eye-catching bottle shots, lifestyle photography, or engaging videos? We can provide you with memorable media that leaves a lasting impression.
Animation
Animation adds movement and creativity to your message, making complex ideas easy to understand and hard to forget. Whether it’s a tutorial, promotional video, sizzle reel, or an animated logo, we make your vision stand out with style and clarity.
Point of Sale
With our custom point of sale (POS), we can help to improve the visibility of your product or program, communicate key information, and drive sales/engagement. Whether you need shelf talkers, coasters, T-shirts, banners, etc., we can help.
Truck Wraps
Make your brand mobile with custom truck wraps that turn every drive into a marketing opportunity. Our eye-catching designs ensure your message stands out, delivering high visibility and lasting impressions wherever the road takes you.
Service in spotlight
Creative Production
Our skilled photographers and videographers are always on the move, journeying to various destinations, whether it's a scenic vineyard, a significant meeting, an exciting event, or an immersive trip. Invite us to help memorialize and be a part of your next experience. We will showcase your surroundings beautifully and make you look exceptional.
why pick us
The Benefits
Industry Experts
We merge our design skills with our intimate knowledge of the wine and spirits industry. As a department within Southern Glazer’s Wine & Spirits, the SG Creative team comprises members with extensive industry experience. This allows us the insight we need to craft valuable and engaging experiences that excite your customers and support your workforce.
Internal & External
Our services are not only limited to helping you reach and market to your target audience, but also extend to supporting your workforce. Do you need help organizing and distributing sales materials so that they are easily accessible and understood? Are you looking to create an on-boarding program or provide employees with professional headshots? We can help.
Data & Analytics
Gain insight into how users interact with your digital assets such as websites, sell sheets, presentations, portfolios, brand education, etc. With helpful data and analytic reports on visitor demographics, behaviors, traffic sources, and more, you can optimize your asset's performance, enhance user experience, and increase engagement and conversions.
MEET THE TEAM
The SG Creative Team
We are a team of artists, designers, animators, photographers, videographers, storytellers, and problem-solvers who bring creativity, expertise, and heart to every project. With years of experience in the wine and spirits industry and a deep passion for our craft, we take pride in every detail, delivering work that helps tell your stories and connect to your audiences.
Mike Jones
VP, SG Creative
Michelle Gonzales
Dir, SG Creative
Christa Pozzi
Senior Experience Designer
Kelsi Carter
Production Mgr
Lauren Swart
Production Designer
